Sponsor Profiles

Admiral Taverns is the UK’s leading community pub group. Head quartered in Chester, the Group operates a national estate of c.1050 tenanted and leased pubs. Our pubs are predominantly wet-led pubs, sitting at the heart of their local communities and run by aspiring and passionate licensees. Admiral’s unique operational approach has earnt industry recognition with the Group awarded Best Leased and Tenanted Pub Company in 2019, 2016 and 2013 and ranked highly commended as Best Community Pub Operator in 2017. The Group has also been consistently highly rated by licensees in the industry’s independent annual Tenant Track survey, exceeding the scores of all its national peers. Admiral is also the only company that to date has had no referrals to the Pubs Code Adjudicator (PCA) in the three years since the introduction of the statutory code or had a tied rent set by a third party under the Pubs Code. 



booker-makro-223Booker Group is the UK’s leading food & drink wholesaler with branches nationwide.  The group comprises of Booker Wholesale, Makro, Chef Direct, Classic Drinks, Ritter Courivaud and Ritter Fresh.  Booker is ideally positioned so that Chefs and Publicans have both the flexibility of internet ordering and deliveries at a time that best suits their business, as well as calling into their local branch, where we offer an expert butchery service, fresh produce and a wide and varied range of catering ingredients, along with many exclusive and unique products.  Booker’s commitment to its customers is to increase choice, lower prices and improve service.




Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler and employs some 3,600 people in GB. The hospitality sector has been central to our business for more than 134 years, which is why we have an important role to play in protecting its future.

We’re committed to helping pubs come through these difficult times, staying in constant dialogue with them and championing their best interests with government, as well as working with our customers to ensure there’s product behind the bar and equipment that’s ready to serve it. You can see some of the ways we’re doing this here.

Our ‘must-stocks’ for pubs are Coca-Cola Original Taste, Coca-Cola Zero Sugar, Diet Coke, Schweppes Classic Tonic, Schweppes Slimline Tonic, Schweppes Lemonade and Appletiser.  Our advice in the current climate is to focus on serving this range of proven winners, and on serving them well.

Throughout the coronavirus outbreak, we’ve continued to support our communities through charitable donations, supplying our products to those on the front line or who have fallen on hard times, and through our colleagues volunteering their time to good causes.

By sponsoring the Great British Pub Awards, we’re pleased to be involved in celebrating the extraordinary things many pubs have achieved in their communities this year.

Best of luck!




Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Guinness, Hop House 13, Smirnoff, Cîroc and Ketel One Vodkas, Gordon’s and Tanqueray Gins, Johnnie Walker and Haig Club whiskies, Captain Morgan and Baileys.  Our brands are crafted, authentic, relevant, luxury, with something for every taste and celebration, big or small.

We are passionate about our customers and consumers and in providing the best possible experience, from every single one of our products, and in how we go about our business.

We’re innovative, constantly searching for new ideas that drive growth for us and our customers and we’re courageous in pursuing the full potential of our brands.

We work hard to support our customers in growing their business by providing clear consumer insights and advice on how to optimise the potential of their alcohol offering.

In the On Trade we focus on inspiring consumers in their choices, driving premiumisation and delivering consistent high quality – the key factors that contribute to consumer satisfaction and help build business reputation.

As part of this, we offer an industry-leading bartender training programme, ‘Diageo Bar Academy’, which provides accredited training to inspire bartenders and raise industry standards. This programme is proven to grow alcohol category sales by 14%1 by embedding bar skills, service techniques and product knowledge.

For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.

Visit DiageoBarAcademy.com for more information about our training programme and hints, tips and inspiration for your business.

Diageo products should always be drunk responsibly, for more information please visit: drinkaware.co.uk

1Source: CGA Volume Pool data to November 2017


Ei Publican Partnerships is the leased and tenanted division of the UK’s largest pub company Stonegate Pub Company, which owns or operates c4,500 pubs across England, Wales and Scotland.

Shared success is at the heart of the business and a combination of our high-quality pubs, the availability of exceptional support and the committed support of our Operations team creates an unrivalled opportunity for our publicans to thrive at the heart of their local communities.

Our scale as a managed house operator and experience also means we are able to offer insight, products and a range of support tools which are competitive and impactful to ensure our publicans run sustainable and profitable businesses.

We believe in establishing great British pubs. We encourage our publicans to be actively involved in their communities and put their pubs at the heart of local life. It is what they do best.



Greene King Pub Partners works with around 1,000 leased and tenanted partners to promote great pubs at the heart of community life.

Our financial support, award-winning training programmes and years of experience in the industry are key to our partnership model, which sees us working with some of the best pub operators in the sector to sustainably develop all our businesses.

Whether it’s someone running their own business for the first time or an experienced operator looking for the next challenge, we have a wide range of pubs, agreements and support options to meet partner’s needs.

Greene King Pub Partners is a key part of one of the UK’s largest pub company and brewer. With a history stretching back more than 200 years and as an operator of around 1,700 managed pubs, we are able to use the expertise and opportunities this brings to directly benefit our partners, for example by supplying them with our award-winning beers and incorporating them into our national supply chain for food products.

It has been a tough year for our industry and we have all had to take tough decisions to ensure our survival. However, by looking through the lens of partnership working, we have worked with our partners to ensure we stand in the best position possible to recover our businesses together.

There have been countless examples of pubs showing once again why they are so vital for the fabric of our society. We are proud to celebrate these pub heroes and honour the part they played at a time of national emergency.





HEINEKEN is the UK’s leading pub, cider and beer business. Committed to supporting a thriving on-trade, the company owns around 2,500 pubs as part of its Star Pubs & Bars business and employs almost 2,200 people. We’re passionate about our cider and beer brands, providing our customers with an outstanding service and growing their businesses together. Our unrivalled portfolio of brands includes Foster’s, Heineken®, Strongbow, Desperados, Kronenbourg1664, John Smith’s, Bulmers, Amstel, Birra Moretti and Old Mout, backed by a full range of niche and speciality brands. HEINEKEN is the Official Beer Partner of UEFA EURO 2020™ and we’re proud to have extended our UEFA Champions League partnership by another three years, from 2021 to 2024.

In continuation of our sustainability strategy, Brewing a Better World, HEINEKEN SmartDispense™ is the first green, draught beer and cider cooling system – saving 100M pints of water and 69,000 tonnes of keg CO2 since launching six years ago. We were the first to allow operators to serve draught alcohol-free beer via our counter-top dispense system, BLADE; a gamechanger for the category. We have also made significant sugar reductions and added calorie and nutritional labelling to our cider portfolio.  We are passionate in supporting licensees to provide the best possible customer experience, from our brands and marketing support to our tools and services such as Swifty and Hello Beer.

During the Covid-19 crisis, we launched the HEINEKEN Community Fund, pledging £250,000 to hundreds of charities in communities across the UK for people who have been impacted most. We are proud to support and celebrate the Great British Pub and the important role it plays within our communities.




Punch Pubs & Co is an independent pub company, with around 1,300 pubs across the UK.  Punch are committed to empowering and working together with the very best Publicans and have taken huge steps forwards over the last two years. Investing over £66 million in its estate, unlocking possibilities for entrepreneurs across the UK, working together to build and grow epic community pubs.  It has a flexible and personal approach to agreements which enables publicans taking a pub with Punch today, to progress and create unique pubs for their communities.

Recognised as the Best Leased and Tenanted Pub Company 2020 by the Publican Awards.  Punch has recently launched its new Welcome Inn at Punch HQ and The Academy – an industry leading training space with two fully working bars and a cellar, alongside a development kitchen, enabling Publicans to learn in a classroom, a pub and a kitchen at the same time.

It offers award winning training programmes, recognised by the National Innovation and Training Awards in 2017 for its excellent Publican training program which is now runs out of The Academy.

The team at Punch are passionate about pubs and strive to deliver exceptional service throughout the business. Hospitality is at the heart of everything they do and together with amazing Publicans, Punch create pubs that are hubs of the community, where everyone is welcome.





Screach is your all in one venue marketing and live sports delivery platform.

With Screach, your can also use your existing in-venue screens as eye-catching digital signage displays which engage, communicate, and educate customers to drive sales, reduce costs and maintain safety during Covid-19 and beyond.





Sky is the leading provider of entertainment and communication services which is built on over 30 years of market transformation and innovation.

Sky Business is the business-to-business division of Sky, providing a wide variety of commercial premises across the UK and ROI, by connecting and entertaining millions of people every day – from unmissable live sport, unrivalled entertainment and breaking news, to the best drama and comedy, documentaries and films.

It’s very important to us to support our customers and work in partnership with the industry, which is why we are supporting the Great British Pub Awards through the Keeping the Community Entertained category.

Keeping customers entertained during this time is more important than ever and we are delighted to celebrate and commemorate those pubs who have adapted their business and continued to provide vital, and virtual, entertainment to their communities, connecting people when they can’t be together.



Star Pubs & Bars is part of HEINEKEN UK. The majority of our 2,500 pubs are leased out to small businesses and entrepreneurs with a supply agreement. Around 120 pubs operate on our Just Add Talent model (a managed operator agreement).  Our ambition is to Build Britain’s Best Pub Company – by attracting and retaining the best operators, investing to create great pubs at the heart of their communities and by providing licensees with market leading insight and support.


It has been a tough year for everyone working in our industry – we’re delighted and proud to celebrate our pub heroes and pubs who supported communities up and down the country during the crisis.




Supported by

Long Live the Local

Long Live The Local campaigns on behalf of the UK’s pubs and breweries to fight for a strong and thriving sector. Over the last two years the campaign has fought for, and secured, consecutive freezes to beer duty, with over 300,000 people adding their name to our petitions and more than 180,000 writing to their MP. In addition, 25,000 pubs have actively supported the campaign. Right now, the campaign is helping restore customer confidence in pubs following the COVID-19 closure. Whilst many pub goers are understandably nervous to return to their local pub, it’s vital for both pubs and breweries that they do, as beer and pubs are two sides of the same coin. The campaign encourages people to visit their local pub to help It get back on Its feet. It reminds pub goers of the great beer, food, atmosphere and community spirt they have missed during lockdown and highlights what pubs are doing to ensure the safety of their customers.