Sponsor Profiles

Supporting Admiral Taverns Pub of the Year

Admiral Taverns is the UK’s leading community pub group. Head quartered in Chester, the Group operates a national estate of c. 800 tenanted and leased pubs. Our pubs are predominantly wet-led pubs, sitting at the heart of their local communities and run by aspiring and passionate licensees. Admiral’s unique operational approach has earnt industry recognition with the Group awarded Best Leased and Tenanted Pub Company in 2019, 2016 and 2013 and ranked highly commended as Best Community Pub Operator in 2017. The Group has also been consistently highly rated by licensees in the industry’s independent annual Tenant Track survey, exceeding the scores of all its national peers.



booker-makro-223Supporting Best Food Pub, Best Chef & Best Young Chef

Booker Group is the UK’s leading food & drink wholesaler with branches nationwide.  The group comprises of Booker Wholesale, Makro, Chef Direct, Classic Drinks, Ritter Courivaud and Ritter Fresh.  Booker is ideally positioned so that Chefs and Publicans have both the flexibility of internet ordering and deliveries at a time that best suits their business, as well as calling into their local branch, where we offer an expert butchery service, fresh produce and a wide and varied range of catering ingredients, along with many exclusive and unique products.  Booker’s commitment to its customers is to increase choice, lower prices and improve service.




Supporting Best Spirits Pub

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Guinness, Hop House 13, Smirnoff, Cîroc and Ketel One Vodkas, Gordon’s and Tanqueray Gins, Johnnie Walker and Haig Club whiskies, Captain Morgan and Baileys.  Our brands are crafted, authentic, relevant, luxury, with something for every taste and celebration, big or small.

We are passionate about our customers and consumers and in providing the best possible experience, from every single one of our products, and in how we go about our business.

We’re innovative, constantly searching for new ideas that drive growth for us and our customers and we’re courageous in pursuing the full potential of our brands.

We work hard to support our customers in growing their business by providing clear consumer insights and advice on how to optimise the potential of their alcohol offering.

In the On Trade we focus on inspiring consumers in their choices, driving premiumisation and delivering consistent high quality – the key factors that contribute to consumer satisfaction and help build business reputation.

As part of this, we offer an industry-leading bartender training programme, ‘Diageo Bar Academy’, which provides accredited training to inspire bartenders and raise industry standards. This programme is proven to grow alcohol category sales by 14%1 by embedding bar skills, service techniques and product knowledge.

For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.

Visit DiageoBarAcademy.com for more information about our training programme and hints, tips and inspiration for your business.

Diageo products should always be drunk responsibly, for more information please visit: drinkaware.co.uk

1Source: CGA Volume Pool data to November 2017


ei-group-233Supporting Best Local Pub & Ei Group Pub of the Year

Ei Group is the largest pub company in the UK, with some 4,600 properties, predominantly run as leased and tenanted pubs. We also directly manage pubs and collaborate with experienced experts in the industry.

Ei Publican Partnerships, our leased and tenanted estate, continues to be our core business and we pride ourselves on our ability to attract and retain new and experienced entrepreneurial publicans to run our pubs.

Ei Commercial Properties manages a developing portfolio of sites which it leases to third parties on commercial property terms.

Ei Managed Operations takes advantage of the pubs in our portfolio that have a significant benefit to being directly managed by experienced pub managers and operators. We have two distinctive operating models to achieve the best results – Bermondsey Pub Company and Craft Union Pub Company.

We have developed our Ei Managed Investments portfolio as well by partnering with some of the most experienced operators in order to tap into their expertise and develop sites.



Supporting Greene King Pub of the Year





Supporting Best Cider Pub

John Smith’s is the UK’s number one Ale, with 54% value share of Classic Ale . Since 1758, the original ale has been brewed in HEINEKEN’s Tadcaster brewery. The brand has a 69% higher ROS than its closest Classic Ale competitor , showcasing that the brand is Only Ordinary by Name and making it a must-stock for pubs across the UK. John Smith’s is part of HEINEKEN’s unrivalled portfolio of brands, which also includes Foster’s, Heineken®, Strongbow, Desperados, Kronenbourg1664, Bulmers and Amstel, backed by a full range of niche and speciality brands.

HEINEKEN employs around 2,000 people, with headquarters in Edinburgh. In addition to being Britain’s leading cider and beer business, HEINEKEN owns around 1,050 pubs through its Star Pubs & Bars business. The company is passionate about its cider and beer brands and the outstanding service that it provides to help its customers grow their businesses. HEINEKEN continually invests in insight to understand what consumers do, drink and buy so that its customers can maximise the growth segments relevant to their business.



Supporting Best for Wine

We’re a national alcohol and drinks wholesaler with over 200 years’ experience. We’ve built up an unrivalled range of over 7,500 products that we supply to 1000’s of the UK’s very best bars, restaurants, pubs and hotels. But for us, it’s not just moving boxes. It’s delivering expertise in category development, product and staff training and marketing support. Sharing our knowledge, if you’d like it, to help you grow your business.



Supporting Punch Pub of the Year





Supporting Best for Sport

Sky is the leading provider of entertainment and communication services which is built on over 30 years of market transformation and innovation.

A new deal sees Sky Sports remain the home of the Premier League, with 128 exclusively live games from the start of 2019/20 season. Sky will have more of the games that matter most to your customers with the biggest matches every weekend. With new slots across four days of the week, including Saturday 5.30pm and 7.30pm, Super Sunday, Friday night and Monday night, they are all at the best times for the trade.

Plus, there is exclusively live action from the Sky Bet Championship, League 1 and League 2 – SPFL and Euro 2020 Qualifiers.  Some of the best sporting events are exclusively live on Sky Sports including every F1 race weekend, The Ashes and international rugby with England’s Rugby World Cup warm-up matches.



Supporting Best Pub Manager

Wireless Social is a provider of Wi-Fi solutions, guest analytics, and guest engagement tools for the UK hospitality sector. The widely used service combines the power of social media, Wi-Fi data, and presence analytics to deliver an unparalleled level of insight and context around guest behaviour, loyalty, and visitor demographics. Wireless Social works with businesses of all sizes from independent bars, cafes, and restaurants, right through to some of the most recognisable brands on the high street such as TGI Fridays, Zizzi, Ask Italian, Leon, Carluccio’s, Drake & Morgan, and The New World Trading Company.