Sponsor Profiles

John Smith's

Headline Sponsor

John Smith’s is the UK’s number one Ale, with 54% value share of Classic Ale . Since 1758, the original ale has been brewed in HEINEKEN’s Tadcaster brewery. The brand has a 69% higher ROS than its closest Classic Ale competitor , showcasing that the brand is Only Ordinary by Name and making it a must-stock for pubs across the UK. John Smith’s is part of HEINEKEN’s unrivalled portfolio of brands, which also includes Foster’s, Heineken®, Strongbow, Desperados, Kronenbourg1664, Bulmers and Amstel, backed by a full range of niche and speciality brands.

HEINEKEN employs around 2,000 people, with headquarters in Edinburgh. In addition to being Britain’s leading cider and beer business, HEINEKEN owns around 1,050 pubs through its Star Pubs & Bars business. The company is passionate about its cider and beer brands and the outstanding service that it provides to help its customers grow their businesses. HEINEKEN continually invests in insight to understand what consumers do, drink and buy so that its customers can maximise the growth segments relevant to their business.



Supporting Best Community Pub

At Admiral Taverns we are champions of community pubs and the passionate, dedicated licensees that run them. Up and down the country these small businesses play an invaluable role in their local area, enriching communities and providing important social hubs which draw people together.  There is, after all, nothing better than ‘a great local.’

As the UK’s leading community pub group we understand the magic of what makes a true community pub great. Great pubs are run by great people and we have an absolute focus and dedication to supporting our licensees to develop both their businesses and themselves. We believe in building long standing working partnerships with our licensees and take a bespoke approach to each pub, supporting the team on the path to long-term success.

We are enormously proud to be once again sponsoring the Best Community Pub category at the 2018 Great British Pub Awards. It is a chance to shine a light on some of the pubs which are genuine beacons in their local community and recognise the entrepreneurial people behind them.

The process to find the Community Pub of the Year will of course identify great pubs, with supreme standards, friendly, fantastically-trained staff, with a great range of products and services – and possess all the other hallmarks of strong pub businesses. But the finalists, and eventual winner, of this category must be much more than this – pubs that are community centres run by passionate and talented licensees who make a genuine and telling contribution to the immediate world around them.

Let the search for the prestigious Community Pub of the Year 2018 begin! Good luck to all who enter and for more information about us call 0845 0708950 or visit www.admiraltaverns.co.uk


booker-makro-223Supporting Best Food Pub

Booker Group is the UK’s leading food & drink wholesaler with branches nationwide.  The group comprises of Booker Wholesale, Makro, Chef Direct, Classic Drinks, Ritter Courivaud and Ritter Fresh.  Booker is ideally positioned so that Chefs and Publicans have both the flexibility of internet ordering and deliveries at a time that best suits their business, as well as calling into their local branch, where we offer an expert butchery service, fresh produce and a wide and varied range of catering ingredients, along with many exclusive and unique products.  Booker’s commitment to its customers is to increase choice, lower prices and improve service.



Supporting Best Managed Pub

CGA is the data and research consultancy of choice for the out-of-home food and drinks market, specialising in market measurement, consumer research and location planning. What sets CGA apart is its unique ability to access the three key types of data (supply, demand and consumer) and then triangulate this data to provide the most complete and accurate picture of anyone in the out-of-home sector. CGA’s mission is to use its phenomenal data and expert insight to give brands the competitive edge and get them where they want to be, faster.



Supporting Best Spirits Pub

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Guinness, Hop House 13, Smirnoff, Cîroc and Ketel One Vodkas, Gordon’s and Tanqueray Gins, Johnnie Walker and Haig Club whiskies, Captain Morgan and Baileys.  Our brands are crafted, authentic, relevant, luxury, with something for every taste and celebration, big or small.

We are passionate about our customers and consumers and in providing the best possible experience, from every single one of our products, and in how we go about our business.

We’re innovative, constantly searching for new ideas that drive growth for us and our customers and we’re courageous in pursuing the full potential of our brands.

We work hard to support our customers in growing their business by providing clear consumer insights and advice on how to optimise the potential of their alcohol offering.

In the On Trade we focus on inspiring consumers in their choices, driving premiumisation and delivering consistent high quality – the key factors that contribute to consumer satisfaction and help build business reputation.

As part of this, we offer an industry-leading bartender training programme, ‘Diageo Bar Academy’, which provides accredited training to inspire bartenders and raise industry standards. This programme is proven to grow alcohol category sales by 14%1 by embedding bar skills, service techniques and product knowledge.

For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.

Visit DiageoBarAcademy.com for more information about our training programme and hints, tips and inspiration for your business.

Diageo products should always be drunk responsibly, for more information please visit: drinkaware.co.uk

1Source: CGA Volume Pool data to November 2017


ei-group-233Supporting Best Partnership Pub

Ei Group is the largest pub company in the UK, with some 4,600 properties, predominantly run as leased and tenanted pubs. We also directly manage pubs and collaborate with experienced experts in the industry.

Ei Publican Partnerships, our leased and tenanted estate, continues to be our core business and we pride ourselves on our ability to attract and retain new and experienced entrepreneurial publicans to run our pubs.

Ei Commercial Properties manages a developing portfolio of sites which it leases to third parties on commercial property terms.

Ei Managed Operations takes advantage of the pubs in our portfolio that have a significant benefit to being directly managed by experienced pub managers and operators. We have two distinctive operating models to achieve the best results – Bermondsey Pub Company and Craft Union Pub Company.

We have developed our Ei Managed Investments portfolio as well by partnering with some of the most experienced operators in order to tap into their expertise and develop sites.




 Supporting Best Cider Bar/ Pub

We’ve been making cider since the dawn of time. Well, there or there-abouts, so we know a thing or two about it.
Tales tell that when our ancestors needed to quench their thirst, they would beseech ’Shepton’ the Great God of Cider, to bestow upon them a perfectly balanced, easy drinking pint, bursting with the sweet tang of finest Somerset apples. Legend has it that Shepton would call forth a whirlwind of ripe russets which he would smash and pulp with his mighty mallet until cider – the sweet nectar of the gods – was created.
From the heart of the Mendip Hills in the rolling Somerset countryside, Showering’s Cider Mill has been a place of pilgrimage for cider lovers for hundreds of years.
Today, as you know, it is the home of Mallets, the endlessly refreshing cider made from our locally sourced and freshly pressed Somerset apples.
Available in Draught – Mallets Original 4.5% ABV and Mallets Dark Fruit 4.0% ABV and 500ml Can Mallets Original 5.0% ABV and Mallets Dark Fruit 4.0% ABV



Long Live the Local

Long Live The Local is the new campaign from Britain’s Beer Alliance, following the success of There’s A Beer For That. The new campaign will rally the British public and celebrate pubs. 3 pubs a day close. Between Beer Duty, Business Rates and VAT, pubs are under increasing tax pressure – the UK pays the 3rd highest Beer Duty in Europe and 7 out of 10 drinks sold in a pub is beer.

Beer Duty is set to rise again in November, so we’re asking locals all across the country to sign a petition asking for a cut in beer tax.

Pubs can help by visiting www.longlivethelocal.pub, signing the petition, writing to your MP and requesting a supporter pack.


Supporting Best Newcomer

With experts in brand building, PR, social media, digital, content and reputation management, Richmond & Towers is the home of award-winning PR and content.
Based in Central London, and specialising in food, drink and lifestyle, our talented team is dedicated to delivering best in class consumer, B2B and corporate communications campaigns – and has been doing so in the drinks business for more than 50 years.
We are proud to have worked with some of the biggest – and smallest – in the business, and all our campaigns are designed with a clear focus to create awareness, increase footfall and drive sales.



 sky-logo-jpegSupporting Best Sports Pub

Sky is the leading provider of entertainment and communication services which is built on over 25 years of market transformation and innovation.

 Sky Business is the business-to-business division of Sky, providing a wide variety of commercial premises across the UK and ROI unrivalled entertainment from unmissable live sport and breaking news, to the best drama and comedy, documentaries and films.

In addition to its entertainment portfolio, Sky Business provides communication services to its customers including Sky WiFi and Sky Ethernet.

Sky Sports is the home of football, including the Premier League, Sky Bet EFL, SPFL, and UEFA Nations League and European and World Cup Qualifiers.

In addition to football, Sky Sports shows golf’s Majors, the Ryder Cup, international rugby, every Formula 1 race, international and domestic cricket and NFL, plus much more.

We offer our customers a range of game-changing support tools, including customisable fixture posters so venues can focus on promoting the sports and fixtures they want to show and include their venue’s branding; a new share to social tool so customers can share fixture assets in just one click and a new training website, The Training Ground, featuring best-practice guides and video content.

As part of our bigger picture, Sky believes in making a wider contribution to the communities in which it operates, increasing participation in, and access to, the arts, grassroots sport and positive action on the environment.

Call Sky Business on 08448 244 244, where our dedicated team will be able to show you how Sky can help drive revenue for your business or visit our website to find out more details: https://business.sky.com/pubs/home


Charity Partner

The Royal British Legion is at the heart of a national network, with over 6 million people in the UK Armed Forces community eligible for our support. The Legion was founded at the end of the First World War and a century later we are still helping Service men and women, veterans, and their families in almost every aspect of daily life. Whether they are struggling to find a job, need somewhere to live, or are recovering from trauma, we’re by their side every step of the way. As the national custodian of Remembrance, we also safeguard the memory of those who have given their lives for us, ensuring that they are never forgotten.